Social Media Manager at SoftwareHunt

Location: In-office, Mumbai

About SoftwareHunt

SoftwareHunt is a B2B consultative SaaS marketplace launched by Software@Work to address a significant challenge faced by Indian SMEs: navigating the overwhelming software landscape. As businesses strive to keep up with digital transformation and AI advancements, many struggle to find, evaluate, and implement the right software tools, limiting their growth and competitiveness. Additionally, many still rely on outdated manual processes, further hindering their ability to scale and stay competitive.

SoftwareHunt simplifies this process by offering personalised, unbiased software recommendations that align with each business's operational needs and budget. We’re redefining how Indian SMEs adopt technology, helping them transition from inefficient processes to smarter, technology-driven solutions.

With over 30 years of expertise from Software@Work, which has supported over 20,000 businesses across 40+ industries including names like Accenture, Tata Motors, Dream 11, Naturals Ice Cream, Mercedes Benz, Morgan Stanley, Samsonite etc, SoftwareHunt is more than just a marketplace—it’s a partner in digital transformation, empowering SMEs to embrace the future and thrive.

About the Founders

Vikram Seth, a Chartered Accountant by profession, is the CEO and visionary behind SoftwareHunt and Software@Work. With over 30 years of experience in the software industry, Vikram has built a career dedicated to helping small and medium enterprises (SMEs) navigate the complexities of selecting and implementing the right business software . His deep understanding of business needs and his ability to match them with the most suitable software solutions have been instrumental in transforming the operations of countless businesses across India.

SoftwareHunt is currently led by Uddhav Seth, who brings a modern, innovative perspective to the company. With a Master of Science degree from the US and previous R&D experience in software computing at BARC (Bhabha Atomic Research Centre), Uddhav’s curiosity for software and AI began early. His drive comes from a clear vision to address a gap he sees in the market—leveraging technology to simplify and optimize software adoption for businesses

Why work with Us?

At SoftwareHunt, our mission is to empower Indian SMEs to thrive in the fast-evolving digital economy. We’re not just providing software solutions; we’re reshaping how businesses approach technology. Our focus is on driving real change—helping companies move away from inefficient manual processes to a future where they can scale, innovate, and compete effectively. By joining us, you’ll be part of a team that’s building something bigger than just a platform. You’ll help create processes that truly enable businesses to grow through smart technology adoption

As a company in the early stages of growth, you’ll have the chance to work closely with the founders and collaborate directly with some of the top leaders in the software industry. Your role will involve hands-on work, helping to set up the processes that will shape the foundation of our company’s growth and direction.

Perks:

• Direct collaboration with the founders and leading industry experts
• Ownership over projects, allowing you to lead and make key decisions
• Rapid growth opportunities as the company scales
• Tangible impact: See how your work helps businesses thrive

About the Role

As the Social Media Manager at SoftwareHunt, you’ll be responsible for building our social media presence from the ground up. You will develop and execute strategies that align with our business goals, creating content and campaigns that strengthen our brand across key platforms.

Your role goes beyond managing posts—you’ll create a social media framework that not only builds engagement but also evolves as the company grows. You’ll have the creative freedom to experiment with different formats and ideas, identifying what works best to boost our visibility.

You’ll work closely with the founders and marketing team to integrate social media into the broader strategy, ensuring consistency in our messaging. Your work will play a vital role in shaping the way we communicate, helping us build strong connections with our audience and foster meaningful engagement.

You’ll have full ownership of the strategy, including managing platforms, content creation, and analyzing performance to refine future efforts. Your expertise in social media trends and audience behavior will drive results, contributing to SoftwareHunt’s growth and influence.

Outcomes

• Craft and Implement an Innovative Social Media Strategy
  You'll develop and execute creative social media strategies that align with our business goals, making SoftwareHunt stand out on platforms like Facebook, Twitter, LinkedIn, and Instagram.
• Build and Grow an Engaged Online Community
  By managing and expanding our social media presence, you'll create meaningful connections with our audience, fostering interaction through engaging posts, conversations, and community initiatives.
• Deliver Impactful Campaigns That Drive Results
  Plan and execute both organic and paid social media campaigns that boost brand awareness, generate leads, and contribute to our growth. You'll work closely with the SoftwareHunt team to ensure our campaigns align with the overall marketing strategy.
• Create Compelling Content That Resonates
  Work closely with our content team to produce creative and compelling content, utilizing graphics, videos, and other multimedia to enhance our messaging and engage our audience. You'll ensure consistency in our brand voice and style across all platforms.
• Analyse Performance and Optimize Strategies
  Use analytics tools to track and evaluate the performance of our social media efforts. You'll provide insights and recommendations, con

Skills

Must-Have Skills:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• Minimum of 2-3 years of experience in social media management
• Proven track record of managing and growing social media accounts for businesses
• Experience with both organic and paid social media campaigns
• Strong copywriting skills with the ability to create engaging content
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Experience with Meta Business Suite for Facebook and Instagram management
• Basic knowledge of social media analytics tools (e.g., Meta Business Suite, Google Analytics)
• Excellent communication and interpersonal skills
• Strong organisational and project management abilities
• Ability to work collaboratively within a team environment

Good-to-Have Skills:

• Experience in B2B marketing, particularly in the tech or SaaS industry
• Knowledge of graphic design and video production
• Familiarity with SEO principles and their application to social media content
• Experience with email marketing platforms and CRM systems
• Understanding of emerging social media platforms and trends
• Multilingual skills, particularly in Indian languages

What would Success Look Like

As our Social Media Manager, you'll play a crucial role in shaping SoftwareHunt's digital presence and driving our growth. Here's what success in this role looks like:

1. Build our brand: Increase our social media following from 250 to 500 followers across platforms within your first quarter. Boost engagement rates by 15% in the first six months.
2. Drive quality traffic: Achieve a 20% increase in website traffic from social media sources within your first three months. Aim for a 10% conversion rate from social media visitors to demo requests or sign-ups.
3. Create buzz-worthy content: Produce at least one piece of high-performing content per month that achieves over 100 engagements. Maintain an average of 50 engagements (likes, comments, shares) per post across all platforms.
4. Foster community: Build an active community with a 3% week-over-week growth in user-generated content or mentions. Achieve a response rate of 90% to user comments and messages within 4 hours during business hours.
5. Generate leads: Contribute to 15% of our total lead generation through social media channels within your first six months. Aim for a 5% increase in quarter-over-quarter lead generation from social sources.
6. Innovate and adapt: Successfully implement at least one new social media feature or tactic per quarter, showing a positive impact on engagement or lead generation within the first month of implementation.

Culture Fitment

At SoftwareHunt, we believe in creating a work environment that's as innovative and dynamic as the solutions we provide. Our culture is built on:

1. Entrepreneurial Spirit: We encourage initiative and welcome new ideas. Every team member has the opportunity to make a significant impact on our growth and direction.
2. Collaborative Approach: We believe great ideas can come from anywhere. Our open office layout and regular brainstorming sessions foster a culture of sharing and teamwork.
3. Customer-Centric Focus: Our clients' success is our success. We're passionate about understanding and solving their challenges, and this enthusiasm permeates every aspect of our work.
4. Continuous Learning: The tech world moves fast, and so do we. We provide resources and encourage our team to stay updated with the latest trends and technologies.
5. Work-Life Balance: While we work hard, we also believe in the importance of downtime. We offer flexible working hours and regular team-building activities to keep our creativity flowing.
6. Diversity and Inclusion: We celebrate diverse perspectives and believe they are crucial for innovation. Our team represents a variety of backgrounds and experiences.
7. Result-Oriented Approach: We value outcomes over processes. We trust our team members to manage their time and tasks effectively to meet our goals.

If you thrive in a fast-paced environment, enjoy the challenges of a growing startup, and are excited about shaping the future of Indian SMEs, you'll feel right at home at SoftwareHunt.

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